The secret to spotting the best Black Friday 2017 travel deals

How do I spot the best deals?

No one is better at working up excitement over deals and discounts than the travel industry, and over the next few weeks, we will be assailed by the most intensive barrage of offers and booking incentives of the year. It begins with the Black Friday and Cyber Monday sales, and in January by the traditional promotion of next summer’s holidays.

Many may indeed offer excellent value. After all, the great thing about travel from the consumer’s point of view is that it is date-stamped: you can’t sell yesterday’s empty airline seat or hotel room, so the closer you get to a departure date, the more power the buyer usually has. 

Now is a good time to book last-minute holidays. Low demand means that until mid-December you will rarely find a cheaper time for a city break or some winter sun. A fabulous start to the ski season – as there was last season – could mean that, if you can get away before Christmas, you can take advantage of the cheapest and quietest weeks of the year.